Media Dependency
Posted on November 5th, 2007 at 5:47 pm by GregM

In class today, we were talking about Media Dependency Theory, and I found it kind of interesting. It talks about how things like education, socioeconomic status, crises, etc., effect our dependence on the media. I agreed with a lot of aspects of the theory, but I do not believe one thing. It states that The greater your social capital, the less you are media dependent. I definitely disagree with this. I don’t think it’s related. Just because I’m popular, that doesn’t mean that I don’t watch the news on a regular basis. Personally, I am a fairly popular person, but something I’ve noticed is that I will often watch the news because I want something to talk about to my friends, or because my friends have told me about something that will be on, or a plethora of other reasons. I understand that popular people are often busy people and therefore don’t have a lot of time to watch the news, but that doesn’t mean that they don’t use the time that they have. Ultimately, I think that the two are not related.